Comtechlogic Ltd Blog

Northbrook, IL (Vocus) September 7, 2010

September 2, 2010? OpticsPlanet, Inc. the world?s largest specialized internet retailer of hunting, birding, tactical and law enforcement equipment, announced this week that it now carries the full line of VANGUARD binoculars, spotting scopes, tripods, and other hunting accessories.

VANGUARD products benefit from over 23 years of technical expertise and a commitment to quality that never falters, making them some of the highest performing products in their class. The Endeavor ED binoculars feature advanced optical technology and deliver sharpness and clarity like never before. Ergonomic, open-bridge design combined with a wide view angle, BaK4 roof prisms, an anti-reflection coating, large focus adjustment wheel and long eye relief have made the VANGUARD Endeavor ED binoculars one of the most popular lines of binoculars in 2010 and should continue into the near future. The VANGUARD Signature Plus Spotting Scope was honored as ?Best Spotting Scope? of 2010 by Outdoor Canada, and its advanced optical system and multiple lens coatings lead to its top performance. VANGUARD also offers high performing products in the categories of tripods, gun cases, gun slings, monoculars, dry boxes, shooting accessories and more.

VANGUARD is currently offering a rebate of up to $ 50 on select binoculars, and spotting scopes now through December 31, 2010. For more information or to see the VANGUARD products included in this offer, visit the OpticsPlanet VANGUARD Rebate Center at http://www.opticsplanet.net/vanguard-brand-rebate.html.

OpticsPlanet is proud to welcome VANGUARD as a partner and is excited to include their cutting edge optics and accessories to their already extensive binocular, spotting scope, gun accessories and other selection available on Opticsplanet.com.

About VANGUARD.

Since 1986, VANGUARD has been one of the global leaders in hunting and outdoor accessories, including binoculars, spotting scopes, shooting sticks, tripods, ball heads, and gun and bow cases with first-of-its-kind features and capabilities. VANGUARD?s comprehensive product range meets the needs of a diverse range of all those who enjoy the outdoors, from the hobby birdwatcher to the avid big game hunter.

With ISO 9001 and 14001-certified facilities and hundreds of design patents, VANGUARD has earned a solid reputation that spans the world. VANGUARD products are available through its extensive global dealer and distribution network. For more information about VANGUARD products, visit http://www.vanguardworld.com.

About OpticsPlanet, Inc.

Founded in 1999, OpticsPlanet, Inc. has quickly become one of the world’s leading online retailers specializing in sport optics, tactical and military gear, binoculars, night vision optics, rifle scopes, and sunglasses. Based outside of Chicago, in Northbrook Illinois, the company operates a network of multiple online stores: OpticsPlanet.com, Microscopes.com, LabPlanet.com, Shoptics.com, Tactical-Store.com, EyeWearPlanet.com, RadarGuns.com, Night-Optics.com and other online stores. Since the launch of OpticsPlanet.com the company has received numerous industry awards and has been recognized by its customers and several major publications for its excellent service and stellar sales growth. Recently the company was recognized, for the fourth year in a row, by Internet Retailer Magazine as one of the top 500 e-retailers in the U.S. and by Inc. Magazine as one of the top 1000 fastest growing companies in the United States.

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Proctor, Minn. (PRWEB) January 29, 2006

Thralow, Inc., parent firm of http://www.binoculars.com, has announced purchase of the Web site http://www.spottingscopes.com.

The transaction took place Jan. 1. Purchase price was not disclosed.

Daniel Thralow, CEO of Thralow, Inc., said the transaction was in line with the firm?s strategy for increasing its lead in optics retailing, especially over the Internet.

A rapidly growing e-commerce firm, Thralow, Inc., operates 28 specialty Web sites, including not only http://www.Binoculars.com and http://www.SpottingScopes.com, but also http://www.Telescopes.com, http://www.Pans.com, http://www.Peepers.com, http://www.WeatherHunters.com, http://www.SimplyHammocks.com and many others. The company?s product line includes binoculars, telescopes, eyewear, personal weather equipment, cookware and recreational equipment in addition to spotting scopes.

Sales topped $ 20 million in 2005, exceeding the 2004 sales total by 57.1 percent.

Under Thralow management, the business is moving to Proctor, Minn., and sharpening its focus to concentrate almost exclusively on marketing of spotting scopes and related accessories.

According to Thralow, spotting scopes are the fastest-growing segment of the Thralow, Inc., product line. In fact, thanks in part to a revolution in digital imaging technology and surging interest in ?digiscoping,? spotting scopes are rapidly becoming a ?killer category.?

?The Internet is the world?s largest mall,? Thralow observed. ?And, just as traditional malls of the early 1990s had ?category killers? (retailers predominant in a particular market segment), we will continue grow our own ?category killers? like SpottingScopes.com.

?We believe we can use the economy of scale of our growing, unified operation center in Proctor and still offer our customers unique specialized experiences with our category-specific Web sites. This is where online ?department stores? like Amazon.com, eBay and Wal-Mart are vulnerable,? added Thralow. ?They don?t offer the kind of specific shopping experiences afforded by our specialty Web sites.

?We have the world?s largest selection in each of our product categories, and, what?s more, we have staff people who are knowledgeable about the products we sell. You can ask us questions, and we?ll give intelligent, informed answers. This is something that the online ?department stores? haven?t matched,? Thralow said.

Under Thralow, Inc., management, http://www.SpottingScopes.com will offer a full line of spotting scopes, accessories and digiscoping equipment, including products by Zeiss, Swarovski, Pentax, Nikon, Leupold, Bushnell, Simmons, Meade, Tasco, Celestron and Zhumell. Thralow, Inc., is an authorized dealer for those manufacturers and more.

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DULUTH, MN (PRWEB) March 4, 2004

Binoculars.com achieved 123 percent sales growth in 2003 with more than $ 6 million in total sales. Showing no signs of slowing up, the online retailer opened the New Year with 130 percent growth in Jan/Feb 2004 as compared with Jan/Feb 2003.

Surging sales could be attributed to a variety of factors, including expanded marketing efforts and the proven accountability of those efforts.

“A good deal of our marketing success rests with our presence at the forefront of high profile search engines,” said Jonathan Thralow, Director of Marketing and Technology. “But it’s more than that. We continuously test our marketing efforts and use only what works.”

Growth has come fast and furiously, yet success has brought its share of growing pains. The way the business is dealing with the adversity of rapid change reflects part of why Binoculars.com continues to soar ahead.

“This kind of sales growth does not occur without its share of challenges,” said Thralow. “During the holiday season especially, we had to quickly adapt to overcome issues of server instability, inventory allocation and adequate staffing.”

Technology: meeting demand

Server instability posed the largest and most immediate problem during the holiday shopping rush, as traffic counts on the company’s Web server grew from 5,000 to 50,000 people per day.

“Our server was prepared for 5,000 – not 50,000 – visitors. The fact that it handled such a massive influx is a tribute to its stability,” Thralow said. “That said, there’s no doubt that we experienced instability at times, and that may have compromised the customer’s experience.”

Binoculars.com is addressing the problem by rebuilding the core of its entire web site in 2004. In seeking to handle server loads and spikes, the IT department is considering a migration to a Linux OS and Apache web server from Microsoft SQL and ASP.

Inventory: finding balance

Lack of inventory, and allocating inventory too heavily toward bestsellers, was the second largest issue that restricted the company’s sales last year.

“We learned a lot after posting inventory status as an online feature early in 2003,” Thralow said. “People tend to order products they know we have in stock, which we suspected. But we discovered that our honesty also hurt us, as customers actually order more from a Web site that does not list inventory status at all – rather than displaying “not in stock” with an estimated shipping time.

“This was extremely disappointing, because it meant that competitors that actually provided customers less information were taking the sale from us. While this might lead us to conclude we should only show the status of in-stock items, we are justifying continuing to show true inventory status on the long term bet that withholding information will catch up to competitors and create a more fanatical following for us,” Thralow said.

Allocating inventory differently helped address the problem, but it also created additional challenges. Because the company began stocking a wider range of products, inventory carrying costs rose and the amount of physical warehouse space declined.

“We’ve moved our location five, and now we’re running out of room again,” Thralow said. “We are tired of moving: it’s a big, expensive disruption. Now we’re looking at purchasing six acres of land and constructing a building that will allow us to expand our warehouse when needed.”

Employees: morale and retention

It’s not only the building and machines that are stressed by intensive growth; people are too. Binoculars.com added four new employees in 2003, bringing the total to 21. At the same time, advancements in technology allowed the company to streamline operations for better efficiency – helping handle a product load that multiplied to 3,000 times what it had been in 2002.

“Growth has put added pressure on each person to do his or her best,” Thralow said. “So we’ve devised non-traditional ways to boost morale. Once in a while, when we reach a particular goal or milestone, we provide the staff with their favorite beverages toward the end of a shift. For instance, when we had our first 1,000-package day, everyone was needed to pull an overtime shift. The more festive atmosphere made the last couple hours feel like a party rather than overtime – and people now look back at the past holiday season with a certain fondness rather than a feeling of being purely overwhelmed.

“The approach has not cost the company much and the morale is strong,” he said. “This can be seen in the fact that Binoculars.com did not lose a single employee in the past year.”

Shipping: pitching in to get it out

The exponential growth clearly effected the shipping department, which faced a labor shortage during the holiday rush. For many of the staff, from the CEO to tech support, that meant rotating into shipping during the holidays.

“When you are shipping out 1,000 packages a day with only two full-time shippers, the rest of the staff has to pick up slack – myself included,” Thralow said. “If we cannot get all the products out the door that were ordered that day, we sure don’t need more marketing at the moment. Marketing had better help out in shipping!”

The downfall, Thralow pointed out, was that a lack of training and inexperience resulted in more error, including an increase in incomplete orders. Despite this, the overall number of errors were reduced from previous holiday seasons due to technologies that aim to minimize or eliminate human error altogether.

Moving forward into 2004, Binoculars.com is taking steps to correct the problems of 2003 while anticipating continued growth. Technological changes are a top priority, as are concerns of employee morale and shipping efficiencies. Amid the changes, Binoculars.com hopes to be able to transition to new heights in the online retail market.

Binoculars.com –

Binoculars.com is the online world’s comprehensive source for binoculars, offering one of the largest selections of products, as well as product reviews, rankings and consumer tutorials. Binoculars.com is a division of Thralow Inc., a Duluth, Minn.-based company that owns and operates 12 e-commerce businesses, including: Telescopes.com, Peepers.com, Pans.com and Eyewear.com. Duluth is located in northeastern Minnesota, where scenic views of Lake Superior and surrounding boreal forests provide an ideal testing ground for an emerging optics company.

Contact:

Jon Thralow, Thralow Inc.

218-625-2002

jthralow@thralow.com

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(PRWEB) January 31, 2010

No other group of hunting binoculars has such a distinguished record of success or such a large legion of followers as the Monarch ATB? Series binoculars. Nikon is raising the specification bar even higher in 2010, with advanced prism coating technology previously found exclusively in its much higher priced offerings.

The new Monarch ATB 42mm with Dielectric High-Reflective Multilayer Prism Coating features brighter, sharper colors, as well as crisp and drastically improved low-light performance. A new body style provides unparalleled strength and ruggedness in a package that is comfortable to carry all day.

With rugged rubber armor for added durability and a firm grip even in the worst conditions, Nikon guarantees every ATB to be 100% waterproof and fogproof. Each is backed by Nikon?s 25 Year Limited Warranty and No-Fault Repair/Replacement Policy.

The new Monarch ATB 42mm with Dielectric High-Reflective Multilayer Prism Coating binocular is available in 8×42, 10×42 and 12×42. It is also available in Team REALTREE models with the REALTREE APG HD| camouflage pattern. MSRP $ 279.95-$ 349.95.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. http://www.nikonhunting.com.

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(PRWEB) March 2, 2005

Initial ULTRAVIDS included 42 mm models in 7, 8, and 10 power, and 50 mm models in 8, 10, and 12 power. All are available in either green or black rubber armor. In addition leather coated models in 8×42 and 10×42 were introduced.

Leica binoculars is now offering two mid-size binoculars incorporating the same high performance characteristics required for the ULTRAVID line. The two new models are the 8×32 mm and 10×32 mm ULTRAVIDS. These additions make the Leica ULTRAVID line the most complete ultra-high performance binocular available. Carrying out the theme of binoculars “Light Done Right,” the new binoculars incorporate the same design features and construction materials that have set this line apart from any other binoculars.

The body housing of the new model is made of magnesium, just like all other ULTRAVID models. The wall thickness is twice that of other binoculars on the market, making the ULTRAVIDS stronger and more durable.

To produce even greater structural integrity and longer product life, Leica has crafted the center axis shaft from space age titanium. The remaining parts of the focusing assembly are made of metal components to insure years of trouble free use.

Like other ULTRAVID models the new 32 mm models incorporate Leica’s exclusive High Lux System (HLS™), and stray light elimination features. The High Lux System (HLS™) is a special mirror coating that enhances the Prism Systems performance with 43 separate coatings on the glass surfaces. The result is extraordinary light transmission that delivers the brightest and most natural image available from a binocular today.

Other features of the new 32 mm ULTRAVIDS make them more comfortable and faster to use. The soft touch black rubber armored covering provides a positive non-slip grip. Twist up styled eyecups with two click stops enable the user to adjust them for perfect viewing even if they wear eyeglasses. In addition these eyecups are removable for easy cleaning of the eyepiece.

The new 32mm ULTRAVID models also incorporate the legendary Leica innovated, multi-function center drive. This drive allows for quick focusing from near focus to infinite with just over one complete revolution of the wheel. Quick adjustments of the integrated diopter are made easy with a ring-shaped window in the top of the adjustment wheel.

Each ULTRAVID binocular is waterproof to a depth of 16.5 feet and has an extreme operating temperature range of –13° to + 131°F. Fog proof and imperious to the elements, Leica ULTRAVID binoculars are reliable in any environment.

-more-

LEICA ULTRAVIDS, along with all other Leica binoculars and spotting scopes, are covered by the best warranty in the business – Leica’s Lifetime Passport Protection Plan. This exclusive protection provides “No Fault” product repair or replacement for the lifetime of the original owner. One benefit a Leica owner will likely never need.

Headquartered in Germany, Leica has been an acknowledged leader in the optics industry for over 150 years. Throughout that time, the company has built a solid reputation for producing high quality, durable products due to their commitment to optical perfection and mechanical precision. Visit the new Leica site on the web at http://www.leica-camera.com/sportoptics.

Press Release processed by GunMuse Outdoors. (http://www.gunmuse.com) GunMuse Outdoors is an Online marketing company for the Outdoors and specializing in the firearm industry. GunMuse Outdoors effectively uses the internet and compounded marketing campaigns to make new product launches easier to find by your current and future customers. Contact GunMuse Outdoors to discuss how to use a lower cost internet to compound your marketing campaigns online and offline.

http://www.gunmuse.com/News/Leica+Adds+32+mm+Models+To+The+Leica+Ultravid+Binocular+Line

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Duluth, MN (PRWEB) October 3, 2003 -

With a fresh storefront at binoculars.com that focuses on converting visitors into customers, the company has honed its craft into a service-centered science. “Late summer and early fall sales have been fantastic with this new site,” says CMO Jonathan Thralow. “Since 50% of all binoculars are purchased as gifts, the bar has risen as we prepare for the holidays.”

Thralow continues, “In the early years we simply tried to drive more visitors to our site. Over the last 18 months we have shifted additional resources to the conversion of our existing traffic. We have always known that treating customers right drives conversion, and the web site is where customer service starts. However, what we persistently miscalculate is how extremely critical the numerous characteristics of the website are.”

Binoculars.com shows at least two running versions of the site. Website viewers are randomly given one version of the site, and if they place an order it is considered a vote for that version. The company listens to its customers in order to drive the evolution of the web site. This is done by testing aspects of the site daily, for example, picture placement or layout changes. “Obviously we test criteria such as conversion rate and profit, but we also test for cloudy data such as leads of potential customers.”

About Binoculars.com – Binoculars.com was started in the picturesque city of Duluth, Minnesota and is a division of Thralow Inc., a company that specializes in niche oriented e-commerce companies. Among the 9 different divisions of Thralow Inc. are Telescopes.com, Peepers.com, Pans.com and Eyewear.com. Duluth is located in northern Minnesota with some of the most beautiful views of Lake Superior and the boreal forest, an ideal headquarters for an emerging optics corporation.

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Woodland Hills, Calif (PRWEB) March 29, 2006

Woodland Hills Telescope, provider of high quality telescopes and photographic equipment, announced that it will be offering the “Canon 10×42 L IS WP” the first Water proof Stabilized Technology for steady shake free viewing. The Canon 10×42 L IS WP is the first waterproof binocular to incorporate Canon’s exclusive Image Stabilizer technology for steady, shake-free viewing. The high quality L series optics is featuring 2 Ultra-low Dispersion (UD) lens elements (on each side); deliver excellent correction for chromatic aberration.

With a large lens diameter and a 4.2mm exit pupil diameter, this binocular provides an exceptionally bright view, even in low-light conditions. The 10×42 L IS WP binocular offers both the desired brightness and excellent waterproof capabilities, making it ideal for a host of activities including marine use, stargazing and wildlife observation – just to name a few.

For the adventurous viewer, this is Canon?s first waterproof Image Stabilized binocular. The stabilized image excels in the viewing of fine detail that is simply not visible in non-stabilized hand held binoculars. The doublet field flattener provides clear distortion- free images edge to edge. The 10 x 42 IS, also, exhibits an apparent angle of view of 65 degrees. Clearly, holding these binoculars in the hand reassures one of the qualities built into them.

According to Daniel Mounsey, a staff member at Woodland Hills Telescope, an experience individual in optical configurations, has taught astronomy for many years and is a leader in his industry, ?New sealants and moisture absorbing media set new standards of internal antifogging. And The filter mounting threads on the front elements allow the use of contrast modifying filters used to enhance the detail in specific environments. This binocular actually raises the bar on Canon?s world famous line of image stabilized binoculars.

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Mississauga, ON (PRWEB) November 2, 2009

Recent study shows, as many as 75% dentist who found wearing binocular loupe un-comfortable and stopped using them, they stopped as a result of having low quality optics in their loupes.

Most manufacturers and buyers of binocular loupes stress upon magnification power of loupe yet it is the resolution of optics which defines the clarity of image. Fuzzy and unclear image puts extra strain on wearer?s eyes and may cause permanent eye damage.

?If the optics are not free from color aberration and spherical aberration and does not produce an edge to edge flat and clear image then they are not good quality optics. Such loupes should not be purchased?, says Mr Joe Pal from ACTS Medical, manufacturer of STAC binocular loupes, ?in simple terms, if one sees bluish shades at the end of image, the optic suffers from color aberration and if edge of image look far and fuzzy, it is spherical aberration and finally optics suffering from higher magnification with low resolution will produce fuzzy image and low depth of field.?

With the increased awareness of using binocular loupes in dental industry, the market has been flooded with binocular loupe manufacturers. The price range starts from as low as $ 200 and goes as high as $ 1500. ?Optics is still a major cost component of any binocular loupe, generally Low price unbranded loupes carry low quality optics?, says Mr Joe Pal from ACTS medical, ?STAC loupes use microscopic lenses producing high resolution flat images free from color and spherical aberration?.

Zeiss, Heine, DFV and STAC are some of the known brand names producing binocular loupes with good quality optics. As the market is expanding, manufacturers are able to reduce the prices of their high quality loupes. A starter loupe of 2.5x magnification which was available at below $ 900 price range two year ago is now being offered at below $ 500 price range.

A binocular loupe with microscopic grade optics got numerous health benefits and may expand professional life of most of dentists, hygienists and surgeons. The key is to start using binocular loupe as early as start of student life. Today one can find many options to buy a good quality binocular loupe at budget price.

?You do not need to buy low quality low price loupes and enhance the risk of causing harm to your eyes? says John Ballie from BinoLoupe.com, ?A student can easily get a good quality loupe at an affordable price under our Student Discount program. We are also offering demo models at deep discounted prices under our Binovantage Program. It is a good place to find a high quality loupe at bargain price.?

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Duluth, MI (PRWEB) November 14, 2003

Binoculars.com’s growth rate has been consistently rising since the beginning of 2003, starting at 35% and moving last month to over 260%. With recent features in Time magazine, The Saint Paul Pioneer Press, and the Miami Herald, the press is catching the energy that drives the company.

A fresh storefront at binoculars.com focuses on converting visitors into customers. This is helping the company hone its online optics sales into a service-centered science. By upgrading and testing different aspects of their website such as layout, interface, and security, the team at binoculars.com keeps up a feverish pace tempered by the voice of the customer.

While some still prefer the old fashioned way to shop, Binoculars.com is doing everything they can to make a customer’s first online shopping experience as easy and comfortable as possible. For some, it is a sense of personal security that creates this comfort. “When people purchase binoculars online they are required to give us personal information; this is why security has become a major concern for us,” says Jonathan Thralow, Director of Marketing and Technology. With all the changes we do to the site, network security and customer safety have not been forgotten. Thralow adds, “In the world today, we realize we can’t afford to have any mistakes when things like credit card and phone numbers are at stake.”

The electronic frontier of the World Wide Web is not the only venue to which Binoculars.com is catering. In addition to the company’s online, digital catalog, their second printed catalog will be out soon. The catalog has proven successful and broadens company’s market. The catalog is available upon request and is sent along with orders.

“Late summer and early fall sales have been fantastic with this new site,” says Thralow. “In the early years we simply tried to drive more visitors to our site. However, over the last 18 months we have shifted additional resources to focus on existing traffic. Elements like layout and navigability surprised us with the strength of customer response. We have always known that treating customers right drives sales, the web site is where customer service starts.”

Binoculars.com always shows at least two running versions of the site. Website viewers are randomly given one version of the site, and if they place an order it is considered a vote for that version. The company tests aspects of the website daily with different elements such as picture placement and interface changes to keep things fresh for the customer. While changes can be rapid at times, binoculars.com continues to listen to the voice of its customers because they mold the evolution of the website.

Binoculars.com was started in Duluth, Minnesota and is a division of Thralow Inc., a company that specializes in niche oriented e-commerce companies. Among the 9 different divisions of Thralow Inc. are Telescopes.com, Peepers.com, Pans.com and Eyewear.com. Duluth is located in northern Minnesota at the tip of picturesque Lake Superior, an ideal headquarters for an optics corporation.

Binoculars.com Recently featured in Time Magazine: Nov 17

“Binoculars.com…For all your distance-viewing needs…”

Internet Retailer States: November 6, 2003

“Binoculars.com has experienced triple-digit growth every month since it re-designed its web site three months ago, Jonathan Thralow, director of marketing and technology, tells InternetRetailer.com. Web site sales in October exceeded $ 600,000 and were up 260% over October a year ago, he reports. Sales grew 160% in August over a year earlier and 206% in September. ‘The new layout has really made a difference,’he says.”

Miami Herald Writes: Oct. 19, 2003

“Thralow sees plenty of room for his company to grow. He said national binocular sales last year totaled about $ 1 billion, meaning binoculars.com has less than a 1 percent share of the current market. Thralow believes that by educating customers, he can expand his market. Soon, the company will offer an online primer on the features of different binoculars. Thralow has enlisted Duluth poet Louis Jenkins to play the role of Dr. Binoculars in a customer tutorial.”

Duluth News Tribune Writes: October 8, 2003

“Binoculars.com occupies a special e-tail niche where Thralow believes it enjoys certain competitive advantages. He said the company can offer a much larger selection of optics than bricks-and-mortar retailers do.”

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Melville, NY (Vocus) August 11, 2010

Nikon Inc, the leading name brand in optics, has just added a new beneficial savings opportunity for its loyal consumers. For a limited time, those that purchase an eligible pair of Monarch X Binoculars can receive a $ 100 rebate directly from Nikon. Named the Big Bucks Rebate, this offer follows a long line of Nikon Promotions aimed at continually bringing Nikon consumers and fans the value that they have become accustomed to and that is synonymous with Nikon optics. The offer ends October 31st, and Nikon expects many customers to take advantage of the savings on this popular Monarch Binocular.

?We understand that consumers are always looking for ways to save on their favorite optics,? states Jon LaCorte, senior product marketing manager Nikon Sport Optics. ?The Big Bucks Rebate makes it even easier for them to get their hands on their favorite series of binocular.?

The Big Bucks Rebate is extended to the Monarch X 8.5×45 binoculars and the Monarch X 10.5×45 binoculars. Both versions give the user the ideal combination of power and performance. Utilizing the same dielectric coated prisms as the EDG Binoculars for superior light-gathering capabilities, Monarch X binoculars feature exceptional long eye relief and click-stop eyecups, making viewing a simple task for everyone. The lightweight body and sleek design adds virtually no inconvenience to your pack. As always, they provide excellent non-slip grip and rugged construction.

About Nikon: Nikon Inc. is the U.S. distributor of Nikon sport optics, world-renowned Nikon 35mm Cameras, Digital Cameras, Speedlights, and Accessories, Nikkor Lenses and Electronic Imaging products. For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. http://www.nikonpromo.com

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Duluth, MN (PRWEB) November 5, 2003 -

By focusing on website conversions, Binoculars.com has increased their growth rate 262% over the previous year. Binoculars.com has been the leader in the online sports optics market since 1997, and it has seen several years of 100% growth. The recent growth sends the company into new territory.

With a fresh storefront at binoculars.com that focuses on converting visitors into customers, the company has honed its craft into a service-centered science. “Late summer and early fall sales have been fantastic with this new site,” says Director of Marketing and Technology Jonathan Thralow. “Since 50% of all binoculars are purchased as gifts, the bar has risen as we prepare for the holidays.”

Thralow continues, “In the early years we simply tried to drive more visitors to our site. Over the last 18 months we have shifted additional resources to the conversion of our existing traffic. We have always known that treating customers right drives conversion, and the web site is where customer service starts. However, what we persistently miscalculate is how extremely critical the numerous characteristics of the website are.”

Binoculars.com will compliment the company’s digital catalog with their second analog catalog. The catalog has proven to be very successful and we are able to broaden the number of people who we market to. The catalog is available upon request and will be sent along with most orders Thralow says.

About Binoculars.com – Binoculars.com was started in the picturesque city of Duluth, Minnesota and is a division of Thralow Inc., a company that specializes in niche oriented e-commerce companies. Among the 9 different divisions of Thralow Inc. are Telescopes.com, Peepers.com, Pans.com and Eyewear.com. Duluth is located in northern Minnesota with some of the most beautiful views of Lake Superior and the boreal forest, an ideal headquarters for an emerging optics corporation.

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DULUTH, MN (PRWEB) December 10, 2003 -

– When confronted with terms like “objective lens” or “porro prism, ” people don’t always see the binoculars they’re buying as clearly as they should. That’s why Binoculars.com released a free multimedia online tutorial called Dr. Binoculars.

By clicking the link on the Binoculars.com home page, visitors can access a variety of easy-to-understand lessons delivered by a real person with the help of simple graphic animation. Subtitles are provided in addition to an audio voice.

The tutorial, which seeks to demystify technical language and empower consumers to make educated choices, was unveiled in November – just in time for the holiday shopping season.

“Dr. Binoculars is a first for the industry,” said Jonathan Thralow, Director of Marketing and Technology. “The best answers have always been buried in pages of FAQ’s and most were dry and boring. Dr. Binoculars makes learning fun with the aid of multiple props and flash animations to help convey difficult concepts.”

Dr. Binoculars remains impartial in all of his teachings; he makes sure not to recommend any one brand over another. The aim is simply to help customers make informed decisions.

And that’s become easier as more people get broadband Internet access, which allows companies like Binoculars.com to improve the presentation and amount of information they can share with the public.

An in-house production team at Binoculars.com created the tutorial using modern digital video, flash technology and green screen editing combined with Adobe Aftereffects, QuickTime and “old-fashioned sweat,” Thralow explained. The mood and appearance of the tutorial were inspired by the special effects of science fiction movies, with the Dr. Binoculars character played by recognized Minnesota poet Luis Jenkins. Jenkins has performed in numerous settings, including Garrison Keillor’s “A Prairie Home Companion” radio show.

The online service is an extension of the phone support Binoculars.com has offered customers for the past seven years.

“Most people who call us do so to ask fairly technical questions about binoculars,” Thralow said. “Dr. Binoculars is really the creation of our phone support in an electronic format.”

But the doctor wasn’t invented as a way to slow down the phones. People are still encouraged to call if they are unclear about any of the topics covered in the tutorials.

“This project has also given us the chance to gauge the interest for this kind of online learning. So far it’s been very good. Within the first week of its launch, more than 1,000 people have taken the Dr. Binoculars course,” Thralow said. “We’ve only released the most basic lessons for the holiday season. The next lessons will be available soon.”

About Binoculars.com –

Founded in 1994, Binoculars.com is a comprehensive source for virtually all makes and models of binoculars, with product reviews, rankings and tutorials designed to educate consumers. It is a division of Thralow Inc., a Duluth, Minn.-based company specializing in niche-oriented e-commerce businesses, including: Telescopes.com, Peepers.com, Pans.com and Eyewear.com. Duluth is located in northeastern Minnesota, where scenic views of Lake Superior and surrounding boreal forests provide an ideal testing ground for an emerging optics company.

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Prospect Heights, IL (PRWEB) February 28, 2006

Carson Optical ongoing commitment to developing new optical technologies, and supplying the end user with high performance sport optics, has led to the introduction of the new XM HD Binoculars. The new High Definition binoculars models offer signature XM high-performance with excellent optics?plus new technology to significantly enhance light gathering capabilities for even brighter, sharper images in low-light conditions.

The full-size 8 x 42 HD and 10 x 42HD binocular models feature Carson?s new HD? optical coating technology. This technology offers improved light transmission for even greater contrast, brightness and clarity. With the introduction of the new XM-HD binocular, Carson brings to the marketplace a level of high-end optical performance not previously found at these price points. Carson XM line quickly became an exemplar of premium optics at affordable prices for hunting and bird watching binoculars.

Carson HD Binoculars will be officially released in March of 2006; however customers can pre-order exclusively at OpticsPlanet.com.

According to Jonnie Kozak, product specialist at OpticsPlanet and long time birdwatcher, ?Carson XM-HD Binocular models incorporate premium features – lightweight, well-balanced in full-size design.? Carson HD Binoculars outperforms leading competitors with crystal clear images and full range of color. Ms. Kozak also added that, ?Carson?s XM High Definition Binoculars are revolutionary in its class and what we believe to be the new trend in birding binoculars.?

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(PRWEB) July 21, 2005

A set of binoculars– Latin, bi (meaning two) and oculus (meaning eye)– is used to magnify distant objects. Binocular magnification has greatly increased over the past 20 years, primarily due to improved lens manufacturing technology. Another major change in today’s binoculars is the advent of image stabilization which counteracts the natural instability of a magnified image.

One of the major long-term difficulties of traditional binoculars is that when used at maximum viewing strength, the image was shaky and difficult to see. Many of the more advanced styles of binoculars now have image stabilization to correct this problem. When the image stabilization, which is done electronically, is activated, the image is smoother and easier to see.

Whether you are looking at some new binoculars for birding, elk hunting or any of a myriad number of reasons, start your search for accurate and dependable information, resources, styles, prices, and manufacturers at http://www.BinocularsBest.com

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Greensboro, PA (PRWEB) July 1, 2009

Summer is here and it’s prime season for outdoor enthusiasts across the country. For many people, finding a good pair of binoculars and optic devices is usually limited to what the local sporting goods store or big box retailer has. But the limitations of what physical stores have to offer are no longer a matter, particularly in the age of the internet.

New upstart web venture, http://www.OpticsAndBinoculars.com has a selection that most stores could only dream of having. Realizing the popularity of optical enhancement devices, the site was started by Bill Jamison and his wife, Debbie.

“Binoculars are something that everyone buys and looks for, whether they’re birdwatchers, hunters or fishermen,” said Jamison, who launched the site in June 2009.

“I created the web store so people don’t have to travel too far to buy them,” he continued.

OpticsAndBinoculars.com has a wide selection of binoculars, rangefinders, and even rifle scopes.

“We’re catering to people who love the outdoors,” Jamison said.

In addition to having a wide array of products in its catalog, Optics and Binoculars also has an informational blog that will be a resourceful guide for people who are looking for the best pair of binoculars.

“The blog is a way for us to talk about how to get binoculars, rangefinders and rifle scopes to work best for you,” Jamison said of http://www.OpticsAndBinocularsInfo.com. “We’d also like to hear from some readers and get their insights and tips through the comments section.”

Although the site is still in its infancy, OpticsAndBinoculars.com is on the road to becoming one of the most comprehensive web stores on the internet and there are absolutely no signs of slowing down.

“People enjoy looking at birds or hunting and we’re providing them with an opportunity to present a selection that’s more than what they’ll see at the department store or the sporting good store,” Jamison explained.

About the Company:

OpticsAndBinoculars.com is a part of B&D Bargains Company, LLC, which is owned and operated by Bill and Debbie Jamison.

Contact Information:

Bill and Debbie Jamison

http://www.OpticsAndBinoculars.com

(724) 943-4250

iePlexus, Inc.

http://www.iePlexus.com

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Eye Can Too! Read
A series of three e-books sold separately that provide graded academic activities for Pre-K through 8th grade home-schoolers that rely on and provide experience using learning-related vision skills. Some call these “vision therapy workbooks”
Eye Can Too! Read

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Mesquite, NV (PRWEB) October 17, 2008

“Life is too short and we all need to stop and smell the roses before it’s all gone,” says Judi Storck. “If we can’t take in what’s around us, then we’re really missing so much in our lives.”

Storck and her husband, Deryl, own http://www.NightSightBinoculars.com, a webstore that sells binoculars, particularly of the night vision persuasion. Yet it was the notion of wanting to see birds that inspired the couple to start a binocular website. “We’re always grabbing our binoculars when we see a bird or an animal that’s too far to identify with the human eye,” says Deryl.

Getting the ball rolling on their business a year-and-a-half ago, the Storcks’ clientele ranges from wildlife watchers to campers to law enforcement agents to hunters.

“People with so many different interests use these,” Deryl says. “The technology of night vision optics is fascinating. We have all kinds of different binoculars and there’s something there for everybody – even folks on a budget. We just have a really solid selection.”

Even with a wide range of binoculars, the Storcks are getting ready to expand their online catalog. “We’re looking into cases, including waterproof cases, for the products,” says Judi. “Binoculars are essentially optic investments and you would do right by them to give them maximum care.

“We also plan to provide the proper cleaning solutions. There are correct solutions and then there are the products that could possibly scratch your lens. We will provide the safest ones,” she continues.

To further help customers with their latest additions, the Storcks added a blog about their website, http://www.AboutNightVisionOptics.com. “Our blog explains night vision. It will discuss different binoculars, who uses night vision and why, a little bit about the history of binoculars, care and cleaning. We’re looking forward into finding the best camping and fishing spots for our readers, no matter what state they live in,” says Judi.

“The idea is really to get people to appreciate binoculars,” adds Deryl. “Everyone has a digital camera and they have zoom capabilities, but they won’t replicate what a good pair of binoculars can see. If you want to capture that particular image, we have camera binoculars, too.”

The Storcks have had quite the adventure putting together http://www.NightSightBinoculars.com, and even though they have so many different products for any person to choose from, they believe in the mantra that no matter what, it’s just about finding the beauty in nature and being able to bask in its glory.

About the Company:

Night Sight Binoculars (http://www.NightSightBinoculars.com) is owned by Judi Storck and Deryl Storck and a part of their SAJ Investments, Inc. banner, which strives to find quality products at affordable prices. Starting over a year-and-a-half ago, the webstore boasts a diverse clientele and the focus is on adding more products to their existing business. The Storcks have no plans for a brick-and-mortar version of their website.

Contact Information:

Deryl Storck and Judi Storck

http://www.NightSightBinoculars.com

(623) 256-8289

iePlexus

http://www.iePlexus.com

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(PRWEB) May 7, 2004

Binoculars.com has achieved triple digit percentage sales growth since 2001. This growth also brought heavy increase of traffic to their servers. Unfortunately this traffic stressed their system to the point of failure during the 2003 holiday season. After the holidays, the top Binoculars.com priority was fixing the instabilities in their technology. The result of the focus of the entire tech staff was the creation of the technology they call: “Dynamically Generated HTML.”

Some web technology experts might view Binoculars.com’s new method of serving plain text HTML as a step backwards. However, the people at Binoculars.com feel the benefits are worth the funny looks they sometimes receive. A popular opinion in website technology is that cutting edge web sites are entirely dynamically driven. Dynamically driven websites query a database when a web page is requested which produces the content. Binoculars.com found their dynamic site was a problem for their database as the processing power necessary to manage the increasing traffic was enormous. Therefore the company took radical action.

First, the company severed the link to the database from their web server. Second, they switched to open source technology, more specifically, the Apache web server. “To say the least,” says Joseph Warner, CIO “the results have been stunning.” “One of our main problems at Christmas was our name brand SQL server consistently crashed.” Warner continues, “With SQL down, our entire site was down.” Not a good thing for a company that does 99% of their business on the Internet. The other issue Binoculars.com faced was slow processing of Active Server Pages for web content itself. Data from Veritest, an organization commissioned by Microsoft, suggests that static HTML running on Apache web server can serve over four times as many concurrent users as Dynamic pages running on Microsoft’s IIS. With a few tweaks of apache they are seeing over 10 times the serving ability.

Binoculars.com still uses an SQL database, but only to store data. Then the company uses code to make the HTML web pages from this data. The HTML pages are finally pushed out to the web servers every five minutes. This keeps the servers up to date while keeping the strain off SQL.

Previously, Binoculars.com’s server pairs (one server for web pages and the other for the database) would max out at 20,000 visitors a day. Now a single Apache server has hit traffic spikes of over 200,000 visitors. Another benefit to the company’s technology change is price. Last Christmas serving costs were running $ 2500 per month. Now the company has more servers and the ability to handle 90% more people in a day and the bill has dropped to $ 1000 per month. This has allowed the company to locate multiple servers throughout the United States. The use of multiple servers creates redundancy and stability. If one server goes out, then pages are served from other locations.

CEO Daniel Thralow says, “Our old system crashed at least twice a week. Now we have a structure in place that seems to rarely, if ever, go down. We have been running on this new system for a month and customer complaints of a slow or frozen site have gone to zero. We have also noticed an increase in new orders. This has been such a period of positive change, that we brought in food and few cases of champagne for the entire staff to celebrate.”

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Guelph, ON (PRWEB) July 14, 2009

Website publisher MFE Interactive announced today that The Binocular Site, a consumer focused portal for binocular shopping and information, now hosts information on over 100 bird watching spots in its birding locales directory. The directory was established in 2008 and contains information, reviews and photos of the locations, which span all across North America.

“We’ve worked really hard to make this a resource birders can use to not only obtain information about spots they might be thinking of visiting, but so that they can also share their own experiences with fellow birders,” said Stuart Wood, a Marketing Specialist for TheBinocularSite.com.

In addition to the birding locales, TheBinocularSite.com also made good on previous promises to make the site a resource not only on binoculars themselves, but also their various uses. The site now features additional content specifically aimed at birders, including various birding articles written by avid members of the birding community and one of the largest listings of birding clubs in North America.

“Our next goal is to provide information to other communities who are frequent binocular users,” Wood stated. “There are several sub-set communities, like hunting, that could use a place to find good information to tie into their frequent binocular usage with their particular hobbies.”

In addition to all of their work to connect with their users’ passions and pastimes, TheBinocularSite now features over 200 consumer reviews of individual pairs of binoculars.

Established in 2008, TheBinocularSite.com is a consumer-focused portal for researching, reviewing, choosing and using binoculars, spotting scopes, rangefinders and other related optical equipment. In addition to valuable consumer information, the site also features ratings and reviews by actual users. The site aims to be a one-stop resource for avid binocular users.

For more information on binoculars, please visit: http://www.thebinocularsite.com.

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Brimfield, IL (Vocus/PRWEB) March 15, 2011

Web entrepreneurs Roger and Milena Dailey are pleased to announce the publication of their brand-new online store, http://www.Binoculars4You.com. Launched in January 2011, the web business was developed to provide online shoppers with a quality selection of optics and optical accessories. From binoculars to a night vision monocular, the website delivers the ultimate selection of sight-enhancement products.

?My father exposed me to all kinds of different optics as a child. We used to get cameras as presents regularly and we would use his telescope to take pictures of the moon on clear nights,? Roger said.

At Binoculars4You.com shoppers are invited to explore a vast variety of premium optics and optical accessories. Choose from more than 100 different types of binoculars offered in 19 assorted brand names to provide customers with the best product and accommodate their personal budget; the price of optics ranges from $ 40 to $ 1,000. Specialty binoculars like a binocular camera or night vision binoculars that amplify the night?s light by 500 times to deliver optimal night vision may also be purchased.

?I wouldn?t travel without my binoculars. Lightweight binoculars are great for sporting events while other pairs are small enough to conventionally fit in the glove box of your car,? Roger said. ?These binoculars are quality products that last a lifetime. They are portable, easy-to-use and make great gifts,? Milena added.

The website also distributes a wide selection of telescopes, spotting scopes, rifle scopes, range finders, night vision devices and many monocular devices. Optical accessories such as mounts and tripods are also available. Stay tuned as the Daileys will continue to update their web store with new optics to provide an even grander selection for shoppers.

To learn more about the specific optics available at Binoculars4You.com, visit the site?s newly formulated business blog, http://www.Binoculars2See.com. This interactive counterpart will also highlight bird watching events and discuss the benefits and versatility of optics in a variety of diverse settings.

They are happy to offer free shipping on all orders within the continental US and provide a 30-day customer return policy that allows shoppers to return their purchase for any reason at no charge and they will even pay the shipping and restocking fees.

Binoculars4You.com ? Because enhanced vision is always a better idea!

About the Company:

Binoculars4You.com ? a division of I Shop Inc ? is owned and operated by Roger and Milena Dailey.

Roger and Milena Dailey

http://www.Binoculars4You.com

(309) 446-3986

iePlexus, Inc.

http://www.iePlexus.com

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